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Media Literacy Reference
Organizations recommend media literacy to reduce tobacco use, and higher media literacy has been associated with lower smoking among high school students. The relationship between smoking media literacy and tobacco use, however, has not been systematically studied among college students. The purpose of this study was to determine the association...
Media Literacy Reference
Media literacy has the potential to alter outcomes in various fields, including education, communication, and public health. However, measurement of media literacy remains a critical challenge in advancing this field of inquiry. In this manuscript, we describe the development and testing of a pilot measure of media literacy. Items were...
Media Literacy Reference
The general purpose of this study was to test the effectiveness of a college course in media literacy. Specifically, the course took a holistic approach to media literacy and was designed to heighten college students' awareness of media structures, content, and impact, as well as to encourage students to become...
Media Literacy Reference
Discusses the implications of the use of electronic media in teaching literary studies for students and college teachers. Failure of arguments positioning media literacy to reflect some important realities on contemporary campuses; Influence of electronic mail language on students' departure from the rules of standard English; Views on the claim...
Media Literacy Reference
Singaporean college students (N=262) were surveyed about their awareness of visual media literacy. One hypothesis and two research questions are posed comparing awareness of media literacy components for two educational conditions—students enrolled in mass media production programs vs. those enrolled in other programs. Potential effects of cultivation and censorship on...
Media Literacy Reference
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising. We report on a study...
Media Literacy Reference
This article discusses the implementation of a media literacy program in a college classroom in the form of an extended critique and analysis of Disney's The Little Mermaid. Students' decoding of Disney's messages and their resistance to critique of the film are analyzed using four areas of research: audience research,...
Media Literacy Reference
Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students not currently enrolled in formal media literacy education to three types of video messages: an advertisement, a public relations message, and a news report. Students...
Media Literacy Reference
Today's college students, particularly distance students, are increasingly dependent on the Web for their research needs. At the same time they lack the critical thinking skills required to successfully evaluate the actual credibility of online information, a critical aspect of information literacy. Furthermore, rather than access the online library database,...
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Media Literacy Research Index

The purpose of this index is to bring together and promote international media literacy and media education research. The index is updated regularly, and you can also inform us about missing research via e-mail. Information presented here is all openly available in the Internet. Accessing full articles may require permission from the publisher.

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